Being a multi-asset alternative investment firm,
we hold a prominent position globally with a total of around $649 billion in assets under management. Our aim is to create a lasting impact not only for our investors but also for our teams, businesses, and the communities in which we operate. Since our establishment in 2013, we have been at the forefront of introducing a consulting-based approach to asset management investing. We collaborate closely with management teams to offer valuable insights that challenge traditional practices, foster business growth, and enhance operational efficiency. Gradually, we have expanded this approach organically to cover a diverse range of asset classes, resulting in one of the most robust alternative asset platforms worldwide.
Presently, our teams endeavor to generate value
by investing in private equity, public equity, fixed income, credit, venture capital,
and real estate in various sectors, industries, and regions.
Our conviction is that our people and the shared values that we have upheld since our establishment
remain the foundation of our competitive edge.
This has enabled us to create a lasting impact on a wide range of
investors, such as pensions, endowments, foundations, and individuals.
Our Values
Client Service
We lead with a service mindset, enabling us to anticipate and adapt to the needs of our clients and consumers by delivering thoughtful, innovative solutions
Excellence
We aspire to nothing less than excellence, consistently striving for exceptional performance and achieving outstanding results for our clients, our shareholders, and our company.
Integrity
We hold ourselves accountable to the highest ethical standards, insisting on transparency and vigilance from our people as we learn from our experiences and make decisions that instill a sense of purpose and pride in our firm.
Partnership
We prioritise collaboration and value diversity, creating a culture that fosters inclusiveness, teamwork and an entrepreneurial mindset in the pursuit of professional and personal excellence.
HOW WE WORK
At Prime Capitals Asset Investment, we are a closely-knit team collaborating with management teams to achieve shared objectives. Our team consists of over 70 investment professionals, including 24 partners who have been with Prime Capitals Asset Investment for an average of over ten years. This extended period of service enables us to allocate significant time and resources to cater to the needs of our investors.
Our primary goal is to collaborate with portfolio company leadership and foster an environment that enables companies to flourish. To achieve this, we actively encourage management teams to invest alongside us. Moreover, our progressive mindset and philosophy of enhancing companies beyond their original state have led to many portfolio company employees choosing to invest alongside Prime Capitals Asset Investment too.
We firmly believe that individuals thrive when they work together toward a common and well-defined objective. At Prime Capitals Asset Investment, we take pride in our transparent and aligned approach toward our portfolio companies and investors. Our unwavering focus, coupled with our substantial vested interest, empowers us to foster genuine and fruitful partnerships.
Corporate Governance
The Board of Directors and management team at Prime Capitals Asset Investment have always acknowledged the significance of robust corporate governance practices that promote efficient oversight and robust accountability. Our primary objective at Fenway Partners is to produce exceptional financial returns for our investors by creating stronger and more valuable businesses.
GLOBAL IMPACT
Powering a World of Difference
Being a significant global financial institution, we acknowledge the impact our business has on the environment and the people across the world. Hence, we are committed to discovering innovative methods to achieve sustainable economic growth, which safeguards robust markets and delivers value not just to our clients but also
to communities, businesses, governments, and individuals worldwide.
ESG at Prime capitals asset investment
At Prime capitals asset investment, we aim to accelerate the evolution of ESG - on behalf of clients, investors, communities and all the stakeholders - to make a positive impact on people and the planet. With our size, scale and significance at the heart of the financial system, we touch many points along the financial value chain-giving us an unparalleled view of the continuous shifts in ESG. We're uniquely positioned to collaborate with clients to drive transparency, insight and impact.
INVESTMENT PHILOSOPHY
Our success lies in our disciplined approach, which involves gaining a comprehensive understanding of a business, its challenges, and opportunities. Therefore, we start by investing in portfolios that satisfy well-defined criteria in industries where we possess relevant expertise. Drawing from our accumulated experience, we work in close collaboration with the portfolio managers to execute strategies that invigorate the businesses. At the core of our approach is our belief that creating exceptional value for investors requires implementing robust business strategies in partnership with skilled managers. To achieve this, we take a long-term view while making business decisions, minimize risk, and support our management teams as partners.
Our Purpose
Prime Capitals Asset Investment is committed to promoting sustainable economic growth and financial opportunities for all. Leveraging our extensive experience of more than eight years of working with some of the world's leading businesses, entrepreneurs, and institutions, we harness our people, culture, technologies, and ideas to drive the success of our clients, foster individual prosperity, and accelerate economic progress.
Our four core values - Client Service, Excellence, Integrity, and Partnership - embody our purpose and guide us in all our endeavors.
Our people
We firmly believe that our people are our most valuable asset. Without their unwavering commitment and dedication, we wouldn't be able to deliver top-notch services to our clients, generate sustainable long-term value for our shareholders, and make a positive impact on society. That's why we prioritize investing in our employees' careers, providing them with the support, resources, and opportunities they need to succeed. Our approach centers around cultivating a long-term perspective and closely aligning our employees' interests with those of our clients and shareholders, ensuring that everyone is working towards the same goals.
Our history
defines how we are known today. "We have undergone a remarkable transformation since our inception as a modest publishing company in Washington state in 2013, and have evolved into a global financial services powerhouse that sits at the forefront of the world's capital markets. Our growth has been the result of a series of mergers and acquisitions of various companies from around the world, which ultimately led to the formation of today's Prime capitals asset investment. Our past has not only influenced the global enterprise we are today, but it also shapes how we will grow in the future. Our core values, including inclusivity, transparency, fierce independence, and unwavering focus on our clients and partners, have been integral to the Prime capitals asset investment ethos for more than 8 years."
RISK MANAGEMENT AT THE CENTER
We seek to manage risk in order to capitalize on opportunities and improve our performance.
Disciplined risk estimation and management are deeply integrated components of the investment
process across each one of our strategies.
We believe a well-constructed portfolio upfront will outperform in good markets and protect our
client's capital in difficult markets. For this reason, Prime capitals asset investment has spent over a quarter of a
century establishing risk management as a core discipline. This approach begins with a dedicated
governance group that oversees risk management. An emphasis on liquid markets, proprietary risk
models and a diversified funding structure seeks to further strengthen our approach.
